How to Create SEO Copy that Converts

If you’ve been using search engines to look for relevant information on the web, chances are you already know the difference between well written SEO copy, and bad copy. It’s disappointing to visit a website when you’re looking for targeted information only to find that the info on that site is vague. Usually, these types of websites don’t have the information you’re looking for and the content is badly structured and horribly written. Your site visitors need to be treated in a better way and they shouldn’t feel turned down when they hit your page. This is why your site needs to be optimized for the most current keywords along with high quality, relevant content. There are a few ways you can go about this.

You will soon learn the ins and outs of SEO copywriting but, before you do, make sure you understand that SEO takes effort. You can’t just use an article spinning software to create your content, but instead you need to skillfully write copy that makes sense to human readers as well as search engines.

You must know who your target market is before you start writing for the search engines. This is extremely important because you’ll never know the keywords to use if you don’t know your target audience. The choice of your keywords will make or break your campaign, and the only way to get it right is effectively research and understand your niche market. Once you get this information, you can put together compelling copy that has all the right keywords. For example, a site about Yoga would require looking into that topic in order to find keywords right for targeting.

You can also use the SEO technique that makes your information more readable by using lists or bullet points, which breaks your content into smaller chunks of information and also compliments the design of your site. This makes it easy for the reader to scroll back without having to search through lots of content. The reader can instead scan easily through the copy in order to get a quick summary out of it if they don’t wish to read. Check out for more tips.

You’ll always want to aim for meaty content. Don’t make the common mistake of offering copy that is less than 400 words in length. The more content you write, the better your site will be. If the information you give is valuable, you should aim for at least 1,000 words per page. There are many factors that go into making a website appealing to search engines, but high quality content with the right keyword density will always be the most important element.