What you need to understand about social signals and SEO is there are many ways to create the conditions for those signals, or messages, to happen. You have the control of this. But, you cannot control where it comes from. It is your site users and social media fans and followers who will help you, or not. It all depends on if you have a relationship with them and they think that you have something to offer.
With everything that has happened as a result of Google’s penguin update, you have to know that nothing has remained the same. Please understand that only a few things stayed the same, but the way the social signals relate to SEO have changed the most. When you think about it, all the tools and resources are the same when you set Google aside. Do not forget about the fact that people and website traffic can really control things. Everyone is tired of hearing about Facebook and Twitter, but they are still very important. Even though it does not get as much attention as Twitter and Facebook, Yelp is also a very popular site. Anyone who uses this kind of website likes to share their thoughts and feelings with other users of the site. This is not anything that has not been done before, but Google likes it. If you aren’t sure whether or not you understand your audience, then you don’t and you need to fix that. This needs to be taken right now and all the way or you won’t be able to get your message across. Because this is all about social media and SEO, you need to be able to reach out to them with good content. Social media is full of possibilities including the opportunity to figure out who the movers and shakers in your market are. Once you have identified those people, either on Facebook or Twitter, then you can get involved. You can play a major role in steering the conversations in your niche. This is going to get you quite a lot of attention when you do this, particularly if you send out messages that are both relevant and topical.
You don’t see them often because they are still very new, but learn what you can do to leverage the power of infographics. Do a little bit of brainstorming (both on your own and with others) and try to figure out some goals. These should be social goals but it is okay to touch on marketing and advertising goals too. It’s best, though, to focus on the social because those create more of a drive in you. Part of your plan should include steps you’ll need to take to reach your goals. You can write down who the movers and shakers are in your industry and then watch what they do. Competitive intelligence gathering like this can give you all sorts of information. After you have done this, you just have to apply it to your business and ensure that it is a proper fit.
Don’t get stressed out when it comes to social signals and Google. If your website has top notch material that keeps your visitors happy, you will still be okay. Remember to utilize social signals and you will do well.